Hülf Watches
Thoughtfully assembled. Built for those who notice the little things.
Hülf Prototype
Born from a simple idea and shaped with the help of AI, this prototype marks the beginning of Hülf. Built using a small selection of hand-picked parts and powered by the reliable NH35 movement, it's the kind of watch I wanted to wear myself. Understated. Functional. Purpose-built.Click More to explore Hülf’s bigger picture—our [story], values, and the ethos behind every build.
GALLERY
Built for those who notice the small things.Every angle of the Hülf prototype was refined for balance — brushed steel, clean dial, and just enough detail. Logo on the face. Nothing else.This is where function meets feel.
Custom Watch Enquiry
Interested in a custom Hülf?
Tell us what you’re looking for — we’ll work with you to create something unique through your choice of colours, components, and style.
Hit More below to get started.
Where It Started
Hülf began with nothing more than an idea — a watch I wanted, but couldn’t find for a price that felt right.
I wasn’t a designer, but I had a clear vision: something understated, functional, and personal. I spent hours researching, studying images, and watching videos of custom builds and mods. The more I learned, the more I felt drawn to this path — building something that felt truly mine.With the help of AI, I began shaping the pieces one by one. No shortcuts — just time, trial, and a growing appreciation for the process.The name Hülf comes from the old German word for aid or support. While this project started as something personal, that meaning isn’t lost on me. If this brand grows, I want it to stand for more than just product — I want it to stand for purpose.This watch is just the first step.
GALLERY
The images shown here are AI-generated mock-ups, edited in Photoshop to represent potential Hülf designs. Real product photography will be added as soon as physical watches are complete.
Custom Watch Enquiry
Want to enquire about your own custom Hülf watch?Let us know below and we’ll be in touch to chat through design ideas, colours, strap options, and everything in between.
Currently NOT taking ordersHülf is a brand-new venture, and we’re currently focused on building stock and creating example pieces. Thank you for your patience and support as we work to make this the best it can be.You’re still welcome to use the form below to ask questions or express interest.